own label

own label
own-label UK US adjective [before noun]
MARKETING, COMMERCE used to describe a product that has the name of the store where you buy it, rather than a name used by the company that made it: »

Invergordon supplies the supermarket chains with own-label brands of whisky.

own label noun [C]

Own labels are generally 10 to 20% cheaper than equivalent brands.

Financial and business terms. 2012.

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Look at other dictionaries:

  • own-label — ˌown ˈlabel adjective [only before a noun] MARKETING COMMERCE own label products have on them the name of the shop that is selling them, rather than the producer s name; = own brand Bre: • a leading manufacturer of own label breakfast cereals… …   Financial and business terms

  • own-label — own brandˈ or own laˈbel adjective (of a commodity) carrying the trademark or label of the store that sells it (also noun) • • • Main Entry: ↑own * * * adj Brit : ↑store brand * * * ˌown ˈlabel [own label] …   Useful english dictionary

  • own label — own labels N COUNT Own label is the same as own brand. [BUSINESS] People will trade down to own labels which are cheaper. ...own label cosmetics …   English dictionary

  • own label — adj [U] BrE ↑own brand …   Dictionary of contemporary English

  • own label — UK US adjective own brand Thesaurus: words used to describe shops and their productshyponym …   Useful english dictionary

  • own-label goods — /ˌəυn ˌleɪb(ə)l gυdz/ plural noun goods specially produced for a store with the store’s name on them ▪▪▪ ‘…the company is hunting for a marketing director as part of an effort to expand its non food division and introduce own label. It will also… …   Marketing dictionary in english

  • own label — adjective (U) BrE own brand …   Longman dictionary of contemporary English

  • own label — See own brand …   Big dictionary of business and management

  • own label — UK / US adjective own brand …   English dictionary

  • own label — /əυn leɪb(ə)l/ noun goods specially produced for a store with the store’s name on them …   Marketing dictionary in english

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